• wireframing • design of home & interior pages • designed to be responsive • video slideshow on homepage • site-wide floating side icon navigation • mega menu navigation • searchable, sortable calendar page • menu & online reservations for museum cafe • interactive membership benefits sliding chart
• logo and packaging design for three distinct product lines • wrapped sleeves for egg carton starter gardens; "6 packs" and "12 packs" • design of individual seed packages • retro-inspired veggie seed tin can wrappers • mini tin labels for Heirloom Seed collection • "Harry's Garden" product line - kid friendly starter gardens, manipulating original "Harry" artwork by illustrator Andy Marlette • packaging design of 40+ products since 2009 • products featured in 2012 Williams-Sonoma catalog, sold regionally at Whole Foods
splash animated website design at Cuberis launched spring 2014
• wireframing, sketching • original illustration • animated parallax scrolling site
About this Project: This playful site was created to explain a how a complex machinery component works, and to demonstrate its many benefits to potential buyers.
My concept was to start with a "sad robot" - sad because he's been poorly maintained and needs repair. As a viewer scrolls to the end of the site, they're presented with animated facts and figures related to the product, and finally, a "happy robot" with the new component installed. This site was built by the incredibly talented Alisa Herr using custom .svg graphics and animations. The site was only live for a few weeks for a trade show in 2014, but it remains one of my favorite projects to date.
• wireframing • design of home & interior pages • designed to be responsive • responsive image mosaic on homepage • interactive student program timeline • expandable/collapsible student and alumni biography section
website design at Cuberis completed 2014
• wireframing • design of home & interior pages • designed to be responsive • site-wide floating side icon navigation • mega menu navigation • interactive location map in foote
About this Project:
The Doughman Race is a local Durham tradition, now in its eighth year. I've had the privilege of designing for this race for four consecutive years, helping to brainstorm the event's yearly theme and providing a design to be used on tee shirts, posters, signage, and web.
2015: Double "Dough" Seven: Diet Another Day For the seventh year of the race, the Doughman Team wanted a 007/James Bond themed shirt. I began with the iconic '007' logo, and first substituted doughnuts for the two zeroes. In the center doughnut, I placed the "Doughman" logo figure, with a tiny pink James Bond bowtie. The sprinkle pattern circling this iced doughnut are inspired by the "gun barrel" opening credits. For the 7, I turned it into a baking weapon - an electric mixer, complete with dripping dough. On the back of the teeshirt and on the race poster, I arranged the participating race restaurants and sponsors - including me! - as cards and chips on a poker table in a nod to Casino Royale.
2014: Un-Dough-Sputed Champion In 2013 there was no race, so instead the team held a celebration to raise awareness for the 2014 race. Since there would be no race, the theme they created was "Un-Dough-Sputed Champion:" since no one could claim the title, everyone could claim it. I drew this design by hand and even screen printed it by hand along with Lenny Terenzi at Hey Monkey Design.
2013: Level Up: Nom Nom Nom In 2012 the design was based on classic PacMan. We replaced the ghosts and cherries with the restaurants on the tour and used retro 8bit-inspired typography for the title text. We created a conceptual map for the back of the shirt mirroring the video game interface, and created a three color screen print design that could work on multiple shirt colors.
2012: A Matter of Taste For the 2011 race the team wanted to use the theme of tastes: salty, sweet, sour, bitter, and umami. We mapped the tastes onto an illustrated tongue in the style of the Rolling Stones logo. On the back of the tee-shirt we created a (mostly) geographically accurate map of the race as it winds through downtown Durham.
I had the privilege of working on this site twice: first for a total site redesign in 2011 and then a slight update for mobile optimization in 2014. I've included both designs here to demonstrate how the design evolved.
• wireframing • collaboration in design of home & interior pages • features immersive photography by Scott Faber • client wanted a fresh, fun website to appeal to young entrepreneurs & startups • full page calendar • chamber blog • search-friendly member directory